Founded in 2011
Current jobs opening: 3
Total jobs posted: 3
Craft Coffee is fundamentally rethinking the $71B coffee industry. Our radical notion is that technology has enabled a customer-centered approach to coffee that was never before possible. This is why we recently rebuilt our service around what we call the Coffee DNA Project.
Data, technology, product and user experience are at the core of the company we're building. No coffee company in the world is set up to operate this way. But we are. Since 2011 we've built what Fortune Magazine called "the internet coffee company." We've sold millions worth of coffee to customers all over the world. As a startup, we ask the kinds of questions and collect the kinds of data you'd expect. And since we're the only real tech startup in the space, we arrived at conclusions that have blown the minds of every coffee industry veteran we've ever discussed them with.
The future of Craft Coffee is based on our unique past. It's different than what you've seen from us so far. We're building a new kind of coffee company. A tech company. It's going to be global. They're not going to see it coming.
Our team is everything. Changing a $71B industry will be a massive battle. If that sounds like your kind of challenge, read on.
Music, movies, art, dining, dating, advertising. You name it, somebody is applying data science to it. Except coffee. Why has this $71 billion global industry gone entirely untouched by data science?Because coffee is just coffee, right? Wrong! We know from years of operating the only real tech startup in this space that coffee consumption is deceptively complex. The existing approach is completely broken.The challenge...Hundreds of millions of people drink coffee every day. But the industry is entirely upside down. Each company decides how they think coffee is supposed to taste and then they dictate their preferences to their customers as... more
Technology enables a customer-centered approach to coffeeHundreds of millions of people drink coffee every day. But the industry's approach is entirely upside down. Each company decides how they think coffee is supposed to taste and then they dictate their preferences to their customers as if it's objective truth. Well, it's not. They just aren't very original thinkers. Our goal is to radically change this. We propose that our customers can dictate their personal taste preferences to us, and that we can understand those preferences and personalize their experiences using technology. This is why we’ve built the Coffee DNA Project into the... more
The coffee industry is worth $71B globally. Hundreds of millions of people drink coffee every day. The industry has been redefined before by the likes of Starbucks. It’s going to happen again. We think the “3rd wave” of coffee is navel-gazing its way right past the vast majority of coffee drinkers around the world. We’re building the 4th wave. Our approach is entirely new. It’s powered by technology, product and data. Do you want to help redefine an industry? Read on.Why Craft Coffee?We're building the first true tech startup in coffee. At the core of our service is the Coffee DNA Project. We intend to run the most ambitious experiment... more